منابع مشابه
Qualitative Research Methods in Marketing
Gummesson contends that quantitative techniques are mostly used to try to pinpoint causality, usually between two or a few variables where the independent and dependent variables are defined. According to Milliken, in reviewing the management literature, especially marketing management, it is evident that little attention has been paid to qualitative research in the discipline. Varki et al. hol...
متن کاملGraphical Methods for Marketing Research
Correspondence analysis, multiple correspondence analysis, preference mapping, and multidimensional preference analysis are descriptive statistical methods that generate graphical displays from data matrices. These methods are used by marketing researchers to investigate relationships among products and individual differences in preferences for those products. The end result is a twoor three-di...
متن کاملRethinking arts marketing in a changing cultural policy context
* This paper investigates recent changes in British cultural policy and their implications for artsmarketing. It first points out the decisive role of the policy in shaping the environment of the nonprofit arts and argues that arts marketing developed as an organisational strategy within the context of marketisation policy since the 1980s. This is followed by an analysis of the current cultural...
متن کاملEvaluation of chemical and biological consequences of soil sterilization methods
Sterilized soils are commonly used for the study of xenobiotic sorption and as an abiotic control in biodegradation experiments. They are also used for the chemical study of nitrogen and carbon cycle processes and the elimination of the biological factors. In this research the effects of different soil sterilization methods such as autoclaving, fumigating and exposure to ultraviolet and microwa...
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ژورنال
عنوان ژورنال: Chemical & Engineering News Archive
سال: 1957
ISSN: 0009-2347,2157-4936
DOI: 10.1021/cen-v035n039.p007